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Real Inventive Blog

• Social Media and the Real Estate Agent – Best Practice May 22, 2013
  According to the 2011 REALTOR® Technology Report by NAR, 90% of brokers and 91% of agents use social media, primarily to engage with consumers and other real estate professionals. The trend is growing almost exponentially. Most readers will be quite familiar with the main general social networking sites that can offer something to realtors – Facebook, Linked […]
  Jess Maria
• Secure Listings with Single Property Websites May 15, 2013
  Are you using single property websites for your listings? If you’re not, you’re missing on a great opportunity to impress sellers and win listings. Single property websites are web pages that are entirely dedicated to just one property. They have many different advantages that make them an important tool in any realtor’s marketing arsenal. Single property we […]
  Vered
• How Real Estate Agents are Using Mobile Technology May 10, 2013
  2012 was a big year for mobile technology and social media use – especially in the real estate sector. Mobile technology has been called a ‘Game Changer’ for the modern realtor, and social media offers a promising return on investment. Let’s take a closer look at just how real estate agents are using mobile technology and social media. A Look at Mobile Techn […]
  Jess Maria
• House Prices on the Rise May 1, 2013
  In 20 U.S. cities, home prices have reached highs not seen since 2006, according the S&P/Case-Shiller index of property values. House prices are on the rise in certain parts of the country, with residential real estate prices increasing in January the most they’ve done since June 2006. The Federal Housing Finance Agency agreed, with its records showing t […]
  Jess Maria
• Home Shoppers in the Digital House Hunt Age April 27, 2013
  The National Association of Realtors recently collaborated with Google to research digital habits of home buyers, to “better understand the evolving role of digital media in the consumer home search process.” The result? A realization that today’s home shopper is über-connected, to say the least. The report, called the Digital House Hunt, takes a careful loo […]
  Jess Maria
• Why Use Video to Sell Real Estate April 24, 2013
  The NAR tells us that 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. That means the small 3% of agents who are actually using video have a major advantage. Are you one of them? Why use video to sell real estate? Well, if getting a leg up on some 97% of your competition to attract nearly ¾ of […]
  Jess Maria
• Get More Real Estate Leads Through Your Website April 20, 2013
  There is no shortage of web development options for the professional real estate agent. But how can you ensure that what you end up with after your financial investment is, in fact, a professionally designed, high quality agent website that actually works to bring you more leads? Get more real estate leads through your website by making smart online choices […]
  Jess Maria
• SMS Marketing is Tops for Real Estate Pros April 17, 2013
  Real estate agents rely on a lot of traditional marketing tools, such as signage, to promote their properties for rent or sale. The rise of the internet brought email marketing to the fore, but it is being rapidly trumped by SMS (text messaging) marketing. And SMS marketing is a great thing for real estate professionals. Over 5 million of the world’s 6.8 mil […]
  Jess Maria
• Notability for iPad – Take Note April 13, 2013
  2012’s bestselling note taker app for the iPad was Notability, and it’s no surprise. This intuitive, feature rich app allows users to take organized, media rich notes, record audio, embed photos, pictures drawn by hand, web pages, and more. Annotation, automated lists, and multiple backup and export options make the app even more attractive to professional u […]
  Jess Maria
• Beyond Google Analytics April 10, 2013
  An important part of running a website – any website – is periodically checking your website statistics. After you’ve done everything you can to promote your listing website, including search engine optimization, craigslist posting and social media marketing, you need to check and see if your efforts are paying off, and fine-tune your marketing efforts accor […]
  Jess Maria