According to the 2011 REALTOR® Technology Report by NAR, 90% of brokers and 91% of agents use social media, primarily to engage with consumers and other real estate professionals. The trend is growing almost exponentially. Most readers will be quite familiar with the main general social networking sites that can offer something to realtors – Facebook, Linked […]
Are you using single property websites for your listings? If you’re not, you’re missing on a great opportunity to impress sellers and win listings. Single property websites are web pages that are entirely dedicated to just one property. They have many different advantages that make them an important tool in any realtor’s marketing arsenal. Single property we […]
2012 was a big year for mobile technology and social media use – especially in the real estate sector. Mobile technology has been called a ‘Game Changer’ for the modern realtor, and social media offers a promising return on investment. Let’s take a closer look at just how real estate agents are using mobile technology and social media. A Look at Mobile Techn […]
In 20 U.S. cities, home prices have reached highs not seen since 2006, according the S&P/Case-Shiller index of property values. House prices are on the rise in certain parts of the country, with residential real estate prices increasing in January the most they’ve done since June 2006. The Federal Housing Finance Agency agreed, with its records showing t […]
The National Association of Realtors recently collaborated with Google to research digital habits of home buyers, to “better understand the evolving role of digital media in the consumer home search process.” The result? A realization that today’s home shopper is über-connected, to say the least. The report, called the Digital House Hunt, takes a careful loo […]
The NAR tells us that 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. That means the small 3% of agents who are actually using video have a major advantage. Are you one of them? Why use video to sell real estate? Well, if getting a leg up on some 97% of your competition to attract nearly ¾ of […]
There is no shortage of web development options for the professional real estate agent. But how can you ensure that what you end up with after your financial investment is, in fact, a professionally designed, high quality agent website that actually works to bring you more leads? Get more real estate leads through your website by making smart online choices […]
Real estate agents rely on a lot of traditional marketing tools, such as signage, to promote their properties for rent or sale. The rise of the internet brought email marketing to the fore, but it is being rapidly trumped by SMS (text messaging) marketing. And SMS marketing is a great thing for real estate professionals. Over 5 million of the world’s 6.8 mil […]
2012’s bestselling note taker app for the iPad was Notability, and it’s no surprise. This intuitive, feature rich app allows users to take organized, media rich notes, record audio, embed photos, pictures drawn by hand, web pages, and more. Annotation, automated lists, and multiple backup and export options make the app even more attractive to professional u […]
An important part of running a website – any website – is periodically checking your website statistics. After you’ve done everything you can to promote your listing website, including search engine optimization, craigslist posting and social media marketing, you need to check and see if your efforts are paying off, and fine-tune your marketing efforts accor […]
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